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As
Charlz Dickens has noticed in the Great French revolution
written more hundred years ago and devoted " Stories about two
cities ", " it was fine time; times were awful ". Our life is
filled with remarkable events - tremendous opening in the field
of the medicine, achieved due to mechanization and automation
extremely high efficiency of work, promising prospects of
development of computer technologies and the Internet, fast
growth of world trade and the termination(ending) of cold war.
Leaders
of the companies responsible(crucial) for the future face to a
hard problem(task), in fact on them the significant share of the
responsibility for searches of ways of development of mankind
lays. Rates of changes constantly accrue: today much not how was
yesterday, and tomorrow - all will be differently, than today.
Effectiveness of habitual strategy is reduced, that is why there
is a question on development new.
In
overcoming problems arising before us one of the leading parts
plays PR.
Last years PR actions(shares) became the important part of
business which makes mullions-strong profit for the companies
all over the world. Nevertheless, PR still hardly gives in to
definition, measurement or an explanation.
If
advertising is an engine of trade advertising actions(shares) is
турбомотор with the нитро-accelerator.
Advertising actions(shares)
are the publicities, called to raise(increase) consumer demand
for production of the advertizer. Advertising actions(shares)
help the advertizer to realize more effectively the goods and
services.
As a rule, advertising
campaigns are born not on an empty place. Each stage of campaign
is developed on the basis of the account of many factors
stimulating sale of the goods and services. The successful
advertising ideas, remembered advertising actions(shares) is
always result of careful planning.
For anybody not a secret, that the lion's share of success of
the company in the market – professionally lead(professionally
carried out) advertising action(share).
Carrying out of presentations, the original
Pr-action,
development
промо actions(shares) that
will involve new clients, and, means, and the profit will make!
We – company " SOURKOFF " - with pleasure
carry out(spend) промо
actions(shares). The knowledge of an affair, love to
the work and desire to work with people define(determine)
efficiency промо
actions(shares). Taking into account set of factors:
a kind of production, its(her) price category and even a season
(planning
промо
actions(shares)), we carry out(spend) unforgettable
promotions - actions.
Presentation of the company – an excellent(a
different) way of granting of the information on production or
services.
Carrying out of presentations, indoubtedly,
effectively. Correctly planned
program of presentation not only will improve
perception(recognition) of the information, but also becomes the
person of the company. Originality of the script,
нетривиальность
ideas and professional realization of the project by experts of
company " SOURKOFF " will create a positive image of the company
in eyes of clients and partners. "SOURKOFF" - the keystone to
success! One of effective ways of promotion of own brand, a
working way of advertising of the company –
carrying out of Pr-action.s "SOURKOFF" will take
carrying out of Pr-actions in the professional hands!
We offer creative decisions, nonconventional scripts and
programs amazing imagination. Want to rivet attention of the
wide public, want, that about you have learned(have found out)
many? "SOURKOFF" is glad to help with it!
Efficiency of Pr-actions is
guaranteed!
The
choice of the channel of distribution of the advertising message
– the most important stage of planning of the advertising action(share),
from him(it) in many respects depends success of all campaign.
For today there is a set of channels among which printed
editions are considered as one of the most effective.
It is necessary to define(determine)
precisely what exactly you want to reach(achieve) this or that
advertising action(share). Accordingly to define(determine) that,
on what the advertising action(share) is directed: opening of
any establishment, promotion of the goods, stimulation
ранка selling. As it will be necessary to define(determine)
with the help of that to be carried out(be spent) action. As a
rule, it is draw or distribution of any subjects. It
is necessary as to define(determine) a circle of physical
persons, у4частвующих in the advertising action(share).
Let's allocate the following
stages in planning the advertising action(share).
1.
Definition of the Organizer of the Action(Share) and
additional participants.
2.
Definition of the purpose of carrying out of the advertising
action(share).
3.
Definition of a place of carrying out of the advertising action(share).
4.
Definition of the period of carrying out of the advertising
action(share).
5.
Any physical persons constantly living in territory of the
Russian Federation can take part in the Action(Share),
registered on a place of residing in territory of the Russian
Federation ("Participants"), behind the withdrawals established
by the present Rules and the current legislation of the Russian
Federation, including, Participants employees of the companies
of the Organizer and Agency, and also their close relatives
cannot be.
6.
Definition of those subjects which participate in the action(share).
7.
Definition of prize-winning fund of the action(share).
8.
Conditions of participation in the action(share) should be
precisely determined.
9.
Conditions on which Organizers will choose winners of
advertising actions(shares).
10. The fact of
participation in the Action(Share) means, that all Participants
agree with the present Rules, and also that their names,
surnames, photos can be used by the Organizer in the advertising
purposes.
Problem(Task) of advertising actions(shares)
always one — stimulation of sales and attraction of interest to
goods / service. Frequently overlook, that interest of the
consumer begins with the interesting name of the action(share).
Names of advertising actions(shares) have a
lot of features: they should comprise the certain desire, to be
simultaneously both the name and a slogan, and sometimes at once
to open the mechanism of the action(share).
Interest of the consumer in this or that
action(share) begins at all during that moment when it(he)
learns(finds out) about its(her) conditions. The first so, the
most important interest is caused by the name.
Very
important not only to create attractive conditions of
participation in your action(share), but also to give it(her)
the attractive name. The best names of actions(shares) for a
long time remain in memory and still for a long time work on
image of firm and a level of its sales.
8(903)115-52-02
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